About us

Streetwear with Unicorn Dust

Designed in Finland since 2017

When our founder Irene fell in love with horse riding, she realized that riding clothes were missing something. A bit of sparkle, color and fashion. Being a fashion designer Irene started to create products that go with you also outside the stables and are comfy yet stylish. The brand was officially launched in 2017. Irene was driving from a horse competition to another the summer of 2017 and every time she sold almost all the items she had in her car - designed by herself from the scratch. Customers immediately fell in love with HoH and the story began. 

Today HoH is a fast growing brand with a very devoted community- we have retailers in 18 countries and we have a powerhouse of women working in our headquarters in Helsinki. We ship globally from our web shop and we have shop in shops around Finland and a shop in Amazon Germany. 

Still today HoH is about girl power, unicorns and fashion! House of Horses Helsinki was created to offer you something unique: riding clothes that combine comfort with streetwear and feminine style. We want to help you to be the best version of yourself with a little unicorn dust!Our Finnish roots and the practicality of Finnish fashion are super important to us, but as our founder Irene has also studied fashion in Milan our designs are always not only practical but fashionable too. 

All our clothes are made comfort first, so you can feel good while looking amazing! Welcome to the journey of HoH with us! <3

We always love to hear from you, drop us a note to hello@houseofhorses.fi or DM in Instagram @houseofhorses_helsinki

Our team


Owner & Founder & Designer

Irene is the heart of House of Horses Helsinki. She's in charge of how HoH looks visually and has crafted the brand herself right from the start. All the designs are Irene’s creations. Irene has graduated as the Master of Fashion Design from the Istituto Marangoni Milano and as the Master of Arts from the University of Lapland.


Head of marketing and media relations

Elina is passionate especially about the marketing side of things, and brings her strong customer service skills to the HoH table. 


Head of sales operations and growth

Johanna is a sales and growth expert, and is in charge of our concept stores, sales and retail relations.


Digital & Social Media Expert

Alara is our Queen of Social Media. Whether it's Facebook or Instagram, she acts as the voice of HoH and creates ad campaigns for our products.


Sales and Marketing Assistant

Olivia is working part time in addition to her studies, but nevertheless she’s 100% HoH girl and knows every little detail of our products and customers. She’s our go-to person if we need to check out something! 



Emma is our intern, who represents us in Germany.

 Whether we need support on the German market or a link between us and the lovely German HoH community, Emma is our go-to person!


Sales agent Finland, Sweden & Norway

Maarit is our sales agent in Finland from the very beginning - and she’s the “original HoH girl” like our founder Irene always says. Maarit has a solution to every dilemma and she is a crucial part of the team in Finland.



Anastasia may be a familiar face: she helps bring the House of Horses Helsinki clothes to life, by showing our customers the many ways they can wear them. When Anastasia is not in photo shoots, she’s hitting business books with a goal of getting a stellar education.


Sales agent Austria

Stephanie is our sales agent in Austria and HoH girl to the core!


#hohclub #hohgirls